Winter 24
Keyword blurring Summer 24
A Quick Paywall Redesign
After experimenting with a pay-to-try model, Nicolas was exploring a new paywall design for Type. He had the essentials in place - features, pricing, and basic structure - but wanted to test different approaches.
Nicolas had nailed the essential content structure with clear feature descriptions and pricing. But we saw an opportunity to make it more compelling with some thoughtful tweaks.
we improved the grouping, added user reviews, refined the visual hierarchy, and introduced a lifetime pricing option.
Make sure to give a try to Type if you haven’t already.
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